Miami — In recognition of its outstanding efforts to make vegetarian options available at all 8,000 of its U.S. restaurants, as well as its agreement to hold its suppliers accountable for improved standards of animal welfare, Miami-based chain Burger King has won People for the Ethical Treatment of Animals’ (PETA) Breakthrough Proggy Award. Proggy Awards are presented to animal-friendly individuals, companies, and organizations. Burger King will be presented with a plaque to display in its offices and will be featured on PETA’s Webby Award-winning Web site PETA.org.
Although PETA believes that the only way to avoid the cruelty in meat production is to go vegan, Burger King took some significant steps when it agreed to hold its suppliers accountable for upgraded standards of animal welfare exceeding those set by McDonald’s. Burger King also petitioned the U.S. Department of Agriculture to enforce the Humane Slaughter Act. Best of all, Burger King is the first fast-food restaurant in America to add a veggie burger, the BK Veggie, to all its U.S. locations. In doing so, the company has opened the industry to a vast new marketing area of healthy and animal-friendly fast food. Compared to a Whopper’s 43 grams of fat and 710 calories, the BK Veggie has (hold the mayo!) only 7 grams of fat and 310 calories.
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